Being a part of the worlds largest animal rights organisation, COLOR. Part of its Beauty Without Bunnies program, KEVIN.MURPHY does not test products on animals. Special Micro Pigments – This means that extremely small colour pigments are deposited onto the hair, cutting down on cuticle swelling, allowing colour to penetrate deep into the hair shaft for shinier, healthier looking hair.Īn achievement worth celebrating all on its own, COLOR.ME by KEVIN.MURPHY is included in PETA’s designation of cruelty-free hair care.Oxidation Delay Function – This helps delay the oxidation process when CREAM.ACTIVATOR is added to the COLOR.ME by KEVIN.MURPHY shade, allowing an even and precise application and colour coverage.
The reason for this is to ensure fewer skin irritations and/or allergic reactions and less harm to the environment.
When setting out to create a colour line, Kevin Murphy had a few non-negotiable items.